Anti-Spam Legislation
Referrals and the ability to engage with potential new clients electronically are central to the business models of many IFIC members. For the past several years, Canada’s federal government has been working on legislation and regulations to protect consumers from spamming or the practice of sending unsolicited email messages that clutter the inboxes of unsuspecting individuals. One of the challenges of such legislation is finding the right balance between protecting consumers from unwanted spam, while not curtailing legitimate commercial use of email as a business tool. IFIC has been working closely with the federal government and the CRTC to strike the right balance for our industry.
