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Robert Angel
President, The Gilford Group Limited

Robert Angel is President of The Gilford Group, a Toronto-based marketing and performance strategy consultancy he founded in 1985. The Gilford Group specializes in the financial services industry, especially in behavioural strategies related to both customers and employees. In the 1990s, Mr. Angel collaborated with early customer strategy adopters as financial marketing manager with two major US technology companies. More recently, he has built a reputation in using balanced scorecard techniques to align organizational and individual goals and obtain sustainable organizational performance improvement. Mr. Angel is a frequent writer on performance and innovation, and is on the marketing faculty at the Schulich School of Business.