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Craig Worden,
Vice President, Public Affairs, Pollara Strategic Insights

Craig is responsible for managing Pollara's public affairs practice, as well as providing guidance and oversight to our financial services and health practices.  He provides actionable, insightful counsel to numerous client accounts, applying the expertise gained over a decade of conducting quantitative and qualitative research for an extensive array of private, public, and not-for-profit sector clients ñ including large corporations and many member organizations in the financial sector.

Craig's areas of expertise include issues management, communications, corporate reputation, satisfaction tracking programs, stakeholder research, and public policy development and evaluation. Craig's specific experience in the financial sector includes leading three waves of stakeholder satisfaction tracking studies for the Ontario Securities Commission, claimant satisfaction and ad tracking research on behalf of Ontario's Workplace Safety & Insurance Board (WSIB), and various studies for the likes of Royal Bank, Scotiabank, Deloitte & Touche, the Canadian Federation of Independent Businesses, the Ontario Chamber of Commerce, the Prospectors and Developers Association of Canada, the Canadian Institute of Chartered Accountants, and the Institute of Chartered Accountants of Ontario.

Craig began his career at Ipsos-Reid, where he rose to the position of Associate Vice President and was a senior public affairs consultant for more than five years. More recently, he has managed public affairs practices at Leger Marketing and Angus Reid Strategies, holding the titles of Associate Vice President and Vice President, respectively.  He has frequently appeared in print and broadcast media, providing commentary on politics and public opinion in Canada. He has also authored articles on election polling techniques and public trends for such publications as MRIAís VUE Magazine and Toronto Life Magazine. Craig holds a BA Honours in political science from Carleton University, and a MA in political science from Brock University.