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Chris Fischer
Contributing Editor, COLLOQUY

Chris Fischer has more than ten years of consulting experience counseling Fortune 500 companies on loyalty marketing and customer relationship programs. Notable clients include Sony, United Airlines, Disney World, Wells Fargo, Bloomingdale’s and Four Seasons Hotels. His expertise in program design and implementation has provided measurable benefits to COLLOQUY clients and customers. Mr. Fischer has also spent more than ten years on the client side, working in theconsumer packaged goods and consumer electric industries. 

Before joining COLLOQUY, Mr. Fischer worked with various divisions at Alliance Data Loyalty Services; first as a marketing consultant for North America’s largest coalition loyalty program, the AIR MILES Rewards Program and later helping launch PRECIMA, an advanced analytics firm that provides customer insight from shopping data for grocers and retailers. He gained his early experience in loyalty marketing working with the Lacek Group (now Ogilvy One) and Brierley+Partners.

Mr. Fischer holds an MBA in marketing from the Carlson School of Management at the University of Minnesota. 

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources include COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, colloquy.com, the world’s most comprehensive loyalty web site, COLLOQUY's Research and Education divisions, and the COLLOQUY Network of consultants certified in COLLOQUY's consulting methodology. Together these services provide with consulting, news, editorial, education and research resources to a worldwide audience of more than 25,000 marketers across many verticals around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified subscribers. To learn more, visit www.colloquy.com/register.asp or call 513.248.5918.